1960s-1970s

The sixties was revolutionized  the period of freedom, while other  the seen it like a period of collapse, morality, respect for authority and discipline.

The change was caused by the youth; they made influences more than ever before.

In the 1950 they grew up to become rebellious, they rebelled against the church, state and parents.

Now, younger people, they were no lousier, they started to have the desire of a better world, with greater honesty and humanity. All this bring the young people together motivated and interested in popular culture or simply dreaming of a life full of peace and love.

Is because of the society rules, which provoked the youth to rebel, making theme do the opposite effect to the one desired.

So the young people started to ask theme self if they will stop doing what the people tell them what to do, if they choose their own partners and choose their clothes.

No sooner this ideas that were expressed they beginning  to become true:

Everything was new like:  music, fashion, lifestyle and the philosophy.

In the 1961 there was experimentation of using the contraceptive pill, without it the sex revolution would never have taken place.

The economic miracle was still in full swing and young entrepreneurs with new businesses like clubs, sex shops, boutique, clubs and underground boutique and in music business, they profited from the boom.

Young were spending all their money in: fashion, drugs, travel and rock’n’ roll.

Music was one of the elements that united all the Western youth; Bill Haley and Elvis Presley had been the forerunners, but now it was the moment of:

·        the BETLES

·        ROLLING STONES

·        THE WHO

·        THE KINKS

·        JIMI HENDRIX

·        ERIC BURDON.

·        BOB DYLAN

·        DIANA ROSS

·        BEACH BOYS

·        JOHNNY CASH

In the 1967 when Beatles and Rolling Stones pronounced Maharishi Mahesh Yogi as their guru, they became the outriders of a movement. And the Mods with their distinct hair styles and dresses followed new recognizable fashion rules and were soon likened to the HIPPIES, at least by the media, which like to lump together whoever was having long hair, use of marijuana and LSD. They were anti-plastic, pro-natural materials.

 Towards the end of the decade when Mary Quant used a plastic flower on her little-girl fashions had become a real flower symbolizing an appeal for peace.

In fact the flower was used like demonstration against social class divisions, intolerance, war and racism.

 Succeeding :

·        Concerts were married to alcohol, violence and drugs

·        Homosexual became active in the gay movement.

Yves Saint Lauren in the 1960 his shows featured black turtlenecks and leather jacket, thus making the statement that it was important to dress young Bikers and Beats in accordance with their standing.

The manifestation of the new ideas of having huge eyes and long with fake eyelashes and slim legs, was Twiggy! She was 16 when she became an icon, knowing her for her long, false eyelashes, exaggerated eye makeup, and her cropped hairstyles.

She had experiences in modelling business; she was the first model ever to have mass appeal. After that she has embarked on the road as a singer and actress and collected several awards.

Now she works tightly with Marks & Spencer on their billboard campaigns and television advertisements.

. Twiggy frequently wore shift dresses in printed advertisements for women's magazines.

The haute couture establish a new icon: JAQUELINE the fashionable wife of John Kennedy that became president of the United State in the 1960. They universally became POPULAR, because of bringing glamour and class to the White House; the new couple bring a piece of hope .

In the 1966 Jacqueline wore a thigh-high for the first time in public, her style brought a renewal in fashion.

Andre Courreges was the first futurist designer , he did not introduced only the miniskirt in the 1961, but in the 1964 he create an innovative space-age look;  on the catwalk his model were dressed with silver o white suits or pants( of a simple geometric cut) and flat white boots.

Pierre Cardin him also was captivated by futuristic ideas; he designed outfit that will be seen nice on robots, that mean : indentation, preformed curvatures and geometric cuts.

He was fascinated by black and withe patterns, using unusual colours combinations.

Paco Rabanne his fashion was made of plastic and metal, and brought to mind astronautical rigging. ( cerca Jane Fonda  in Barbarella – movie  “who are u” polly magoo”)( but he didn’t make women look like astronauts).

Yves Saint Laurent he took his source from the street , he made bikers look elegant, he introduced the tuxedos for women, he add element of Op Art and Pop Art, hippie influences (most of it for the evening wear)and Eastern inspirations. He introduced new elements to woman’s outfit like:

·        Pants suits, transparent dresses, safari jackets and the tuxedo that was an item of clothing which to the end of time it will be connected to him .

·        He was the only one who really know how to combine colours.

·        He was affected by the art of  Mondrian, Andy Warhol, Picasso, Matisse.

·        1883/84 Yves was the first designer that exhibited his work shown at the Metropolitan Museum of Art in NY.

Going towards the end of the decade lack of restrictions ruled: futurist shapes and patterns with folklore and psychedelia, minis coexisted with maxis and pants with skirts.

In 1961 Yuri Garian was the first person that has been on the space .

1969 Neil Armstrong and Edwin Aldrin they wolked on the moon.